Need To Know
SOCIAL MEDIA / BRANDING / APP / GROUP PROJECT
MY ROLE: strategy, colour scheme, social media stories
How do you encourage young people to be active consumers of the news and seek it out?
The Challenge
Global leaders aren’t thinking long-term about their actions, so the next best thing is to focus on the leaders of tomorrow. How can we help young people to understand what’s going on in the world, in a way that’s engaging and keeps them seeking out the news?
The Solution
We designed a bold, current and dynamic brand identity that encourages young people (aged 12 - 15) to engage with the news and keep them open to a wide variety of perspectives.
