Cast Off Toolkit
USER-CENTERED DESIGN
How can you help a mother struggling with insomnia?
The Problem
Around 16 million people in the UK struggle with insomnia, which can cause stress and anxiety and smartphone usage can only make it worse. How can you keep someone off their phone so they cast off into sleep?
The Solution
Knitting has been known to reduce stress and anxiety, with the soothing, repetitive nature of the activity relaxing the mind for sleep. Cast Off is a toolkit that helps the user ‘stitch the stress away’ for around 3 months.
Daily knitting booklet with patterns that increase in difficulty, as user’s skill progresses.
Booklet chapters showing the difficulty increase
Development
After identifiying pain points and challenges the user faces, I came up with 3 different ideas before landing on my final choice.
